CoCreate: Small Business 

If you’ve reached this page without reading the one entitled “Adobe MAX,” this will be like watching The Phantom Menace without watching 1977’s Star Wars.

After executing what we thought was a one-time event campaign in CoCreate: MAX, Adobe made CoCreate an entire platform. My next scheme to pay the people cash was to pair them with small businesses who needed top-notch creative work, but couldn’t access it. So CoCreate: Small Business did just that.

I beg you to click here to see the full campaign recap.

The Team

CD: Dan Rozier

CW: Daniel Palau

Tons of creatives executed the idea after I left the project.