Dockers

We worked as creative AOR to take Dockers from your grandpa’s pleats to a values-driven brand.

Dockers x Waves For Water

There are two sides to the global water crisis: the environmental side, and the humanitarian side. Dockers tackles the environmental by reducing water usage in their manufacturing. So we partnered with Waves For Water founder Jon Rose, an ex-pro-surfer-cum-humanitarian to get after the humanitarian side.

That initial project focused on water filters sparked a three-year relationship between the two organizations. In 2021, we worked in Liberia bringing dead wells to life, and launched a custom clothing collection, a uniform for change.

RECOGNIZE

We were unwilling to confine Black History to one month. So Dockers recognized Black stories all year long. To paddle out into the lineup, we interviewed Ryan Harris, a zero-waste surfboard shaper making waves for racial equality.

Next up was the man of my X-Games childhood dreams: Selema Masekela.

Urban Outfitters x Dockers

Urban Outfitters fell in love with the Dockers archives, like the pants Chandler wore on Friends. So we sent them our newest ‘90s catalog.

Father’s Day

Dockers loves dads, and dads love their kids. For Father’s Day, we had those dads talk about their most important job: being present for their family. We also convinced Dockers to advocate for paid parental leave for all parents nationwide.

Always Proud

When you’re proud, how could you ever be limited to just June? You’re Always Proud.

For Pride 2020, we interviewed 6 partners at Stonewall Community Foundation and their grantees about what being Always Proud meant to them. We shot their stories over Zoom in their homes, and created a rainbow grid on the Dockers Instagram that can fly forever.

The Team

CDs: Paul Wig, Whitney Jenkins, Kimberly Froude

ADs: Zephan Knaus, Sophie Walsh, Leigh Ring

CWs: Daniel Palau, Michael Taylor, Nate Totten, Scott Horlbeck, Samantha Mindich

Design: Alison Young