For the 10th anniversary of Nike Tech Fleece, we dropped the “Fleece.” It was cleaner.

Ten years prior, the OG campaign launched with portraits of Nike’s top roster in Nike Tech (hence the shushing Neymar). Our tema took it from tired to wired with a new generation of athletes at the intersection of sport and culture (like the fresh Garnacho you see on the right). The aim was to be simple, to not get in our own way, and to get slightly weirder than the execs were comfortable with, so the kids would think it’s still cool to buy a Nike Tech.