The Alphafly 3 is more than the world’s fastest marathon shoe. It’s also a vehicle of personal transformation. Just ask Sifan Hassan, an Olympian on the track who had never run a marathon until 2023, when she ran two. She won both races, leaving herself in the dust.
I’m particularly proud of this project. It was the first time Nike had shot an Alphafly campaign at a real marathon. And, I was lucky enough to have seen Sifan win her first marathon, allowing me to pitch her as the first female lead athlete for the Alphafly as well.
Beyond the inspiring storytelling from the Chicago Marathon, we became obsessed with beautiful product imagery and the digital launch. The shoe sold out in under an hour, which assuredly is due to the strength of the work, right?
The Team
CD: Nick Parkinson
Art: Luis Liwag
Copy/Narrative: Daniel Palau, Stephen Lucas